The Women’s Business Connection Board of Directors is a group of dedicated volunteers. These women represent a wide range of professions, and bring a wealth of experience to the Board. They, along with staff, are responsible for the general operation of the organization including all meetings, special events and activities that benefit you, our members. All board positions are voluntary and carry terms of two years.

Debi Friedmann – Blue Dog Printing & Design


Debi_Friedmann_Headshot President A 1994 graduate of Elizabethtown College, Debi’s bachelor’s degree in communications coupled with a double minor in business administration and psychology, laid the groundwork for her entrepreneurial pursuits.  A graphic designer by trade, she honed her skills in advertising at Image Dynamics, an agency in Baltimore Maryland.  Her next move was into publishing with the Rosen Group and North American Publishing Company. In 1996, she formed her own business, Designing Wright, the predecessor to Blue Dog Printing and Design.  Debi serves on the board of directors for the Greater West Chester Chamber of Commerce, the advisory board of the Graphics Program at the Technical College High School Brandywine Campus as well as board of the WBC. Debi received the President’s Award for the Exton Region Chamber of Commerce in 2009, the Communications Alumni Award from Elizabethtown College in 2010 and the Small Businessperson of the Year Award from the Exton Region Chamber of Commerce in 2014.

Nina Malone – Arbonne International


malonen Past President Nina Malone has a rich background in assisting others achieve their professional and personal goals. As an independent consultant and area manager for Arbonne International, Nina mentors a growing team while she helps her clients find solutions to improve their overall health and wellness, outside and in. Working off her lifelong interest in health and fitness, Nina enjoys offering pure, safe and beneficial, vegan, gluten-free, non-GMO and made in the USA products to women, men and kids of all ages.Nina also has deep experience managing business and volunteer organizations. She is a past-president of the New Jersey Communications, Advertising and Marketing Association and the Rider University Alumni Association Board of Directors, and a past national officer for the Zeta Tau Alpha woman’s fraternity. She’s also held leadership posts in healthcare, communications, marketing and education associations. Locally, Nina was an active officer and member of the Bishop Shanahan Parents’ Association, various Coatesville Area School District PTAs and sporting clubs, and the Downingtown Young Whippets Booster Club.Nina holds a M.A. in human services administration from Rider University and a B.A. in journalism from Rider College. An avid volunteer, Nina has been an active WBC member and helper since 1999. During that time, she has served the WBC as president-elect, secretary, public relations chairperson and member spotlight writer.
Diana Mattingly – Bryn Mawr Trust


Treasurer Diana is the Vice President and Branch Manager of First Resource Bank in Exton. She has worked for FRB since August 2016, and she previously worked for Bryn Mawr Trust, DNB First, Sovereign Bank, Kirkpatrick Bank, and UMB Bank. She has over 17 years of experience in the banking industry, and specializes in relationship building and business development. Diana works closely with business owners to offer them insightful solutions and technology to help them to focus more on their business, and less on their banking. She also serves on the Executive Council and Board of Directors for the Exton Region Chamber of Commerce, and several committees for both organizations. She attended Oklahoma State University and University of Central Oklahoma. She lives in Chester County with her husband and three sons. When she is not working, she enjoys running, gardening, kayaking, and watching her kids play sports. Diana has been a member of the WBC since 2007.
 Gina MacDonald – Freedom Village


 gina Gina MacDonald feels fortunate enough to land in Senior Care with Freedom Village, after deciding to make a career change but not knowing exactly what she wanted to do.  Gina knew I wanted to do something that had meaning at the end of the day and wanted to be involved with something that could make the world a better place, even if only a little tiny bit at a time. Working with seniors and their families gives her the privilege to do just that.  She finds that she is uniquely suited to be an advocate for them.  The need for senior care often comes in a moment of crisis. This can be quite overwhelming. Add in navigating the process of making the right decision and you have a daunting task, to say the least.  Gina helps make it easier.  A warm and empathetic presence in their lives at this time makes all the difference.  Helping a family through a struggle that you have not yet faced helps you realize what is actually important in life. Watching seniors work through the aging process has helped her reprioritize her own life and become a better, more patient and gracious person. Seniors have diverse interests, experiences and philosophies on life.  Gina feels blessed to have them shared with me.
Megan Armor – Main Line Today


armorm Megan Armor has worked with Main Line Today Magazine for three and a half years and has over six years of experience in advertising sales. She offers businesses around the area creative advertising solutions to help brand and market themselves. Megan has a vast knowledge in both print and online advertising sales, and works to find innovative and helpful advertising packages for businesses.In addition to the WBC, Megan is a member of the Delaware County Chamber of Commerce and works with many of the business associations throughout Delaware and Montgomery County.Megan holds a Bachelors degree in Communications with a minor in Marketing Management from Salisbury University. Megan has been with the WBC since 2012, joined the Marketing Committee and began her Board service in 2014.
Danielle R. Yoch, CFP® – Montrose Park Advisors


Danielle Headshot Danielle Yoch has been serving her clients since 2003. She feels fortunate to have found her passion early in her career. Upon graduating from Boston University with a BSBA concentrating in Finance, she entered the financial services industry. She specializes in helping individuals create and maintain financial strategies that allow them to plan for their goals. Whether planning for retirement, college, a dream home or all of the above, Danielle can develop a plan to help her clients achieve financial success. Using a holistic financial planning approach, Danielle listens to her clients to understand where they are and where they hope to go. After discussing an initial plan, Danielle works closely to see that each step is taken. As an investment manager, she monitors her clients’ portfolios to ensure that their investments are allocated properly and are aligned with their individual risk tolerance and objectives. As with any good plan, follow up is the key to success. Danielle continues to meet with her clients regularly to update their plan and evaluate progress toward their goals. Danielle cares very much about each and every one of her clients. She feels great joy when she helps clients reach milestones in their lives. She embodies the adage “Do what you love and you’ll never work a day in your life.” Danielle holds her Life and Health Insurance license as well as her Series, 6, 7, 63 and 65 securities registrations. Danielle is a member of the Women’s Business Connection in Chester County. She is proud to be involved with the Maternity Care Coalition of Philadelphia, PA and Family Support Line of Media, PA. Danielle resides in Pennsylvania with her husband and their two children. She enjoys traveling and donating her time to raise money for worthy charities.
Sue Neff –Vivi Jewelry


 11209580_1639467116291253_1348038022431637588_n  Sue Neff

Sue Neff has been a business owner in the field of Fashion for over 16 years, working with two different jewelry companies during that time. She loves helping women look and feel good about themselves while building their self-confidence.

Sue has helped hundreds of women learn about accessorizing, teaching them tools and tips to help bring their existing wardrobe into the next season with what is on trend.  Some of the services that she offers are as follows:  Image Consulting, Closet Evaluation and Organizing, Building a functional wardrobe, Personal Shopping, (bring the accessories to you ), Fun Girlfriend time, and Fundraising for charities or teams, just to name a few.  In addition, she has mentored a team of a few hundred women, teaching them how to earn real money in the Direct/Social selling business while reaching their personal, professional and financial goals. Sue and her husband have three daughters so fashion and accessories has always been part of their world.   She has served on the board of networking groups, various sports team clubs for her daughters, as well as PTA’s.  She has held leadership positions over the past 16 years with her present career.  Sue is currently serving on the Visionary Board for ViVI Jewelry. She also provides administrative support for her husband’s custom home building business. She loves to travel and spend time with her family.  Sue is passionate about serving others, and mentoring young women to help them to realize their value and worth.


Meet our Staff


Cheryl Krass, Events and Marketing Coordinator


ck-June-2015 As the owner of Alexemi Publishing, Cheryl Krass provides customized virtual assistance services to independent authors seeking to self-publish books, and professional speakers seeking to take their business to the next level. A graduate of Boston University’s College of Communication, Cheryl has more than 30 years experience in a number of advertising and marketing positions managing a wide range of promotional assignments as well as complex event planning projects.When she chose to step away from the corporate world to spend more time at home with her family, she provided volunteer public relations services within her community. After her hiatus from the corporate environment, she re-emerged in 2007 as an independent business owner with a Virtual Assistance (VA) business, providing remote administrative and marketing support for authors and speakers. Cheryl is also the author of “The Mommy Orphanage”, a children’s book about international adoption.Cheryl received the Volunteer of the Year Award from the Women’s Referral Network (now WBC) in 2013, and has been a member of the organization since 2007.

 

Thanks to our 2017 Sponsors!

WBC Sponsors